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Webcasting stations and higher ratings
Here's an article about stations that broadcast on the Web getting higher
ratings, due to their being included in Arbitron. Given the recent
discussion here about stations who do or don't "Webcast" I thought it was
quite interesting.
The article is part of the larger weekly newsletter "The Rapidly Changing
Face of Computing". The URL is
http://www.compaq.com/rcfoc/
The issue is dated December 20 and is called "Changing The Rules For Yet
Another Industry"
There's also a pointer in the article to a page at Arbitron explaining
the new system.
Paul