Re: Local radio works...

["Bill O'Neill" <billo@erols.com>]

>i would agree that so long as the targeted beneficiary of these good
works
>and undertakings does benefit, then mission is accomplished.  it just
doesn't
>set well when the "good works" are also not considered unless they
can be
>sponsored.
>
>- -Chuck Igo

It's almost as if signal onwners forget, or are just too young to have
ever experienced, that there's a lot that only they can do for their
marketplace, and that is the stuff of immediacy, time-sensitivity,
naming names (for better or worse), and real- time accomplishments.
The residual result that resembles this today is local TV news (if you
want to call it that.) There's a dwingling, short list of local AMers
who roll voicers in news from the local muni. meetings or the local
talker who takes calls from the coffee shop crowd.  Some even name
names in sports reports of the 10th grader who lead in scoring in the
varsity bball game the night before.  It takes a seasoned radio news
vet like Dave Faneuf to make that happen.  And sponsors ARE reponding
to the effort, albeit in a scaled-to-market sort of way.  (Thanks
Dave).

Do local sponsors buy into localized efforts?  It seems as though it's
been so long since anyone actually took that product on the road and
"sold" it that the default answer has become, "It just won't sell."
Who's left behind to argue that or disprove it when the only other
locals in the market are pee-ing in the wind straight off of the
bird - Don't try that at home.

Bill O'Neill