Re: Why don't more stations webcast? (Was Re: web-WHRB in today's Globe)

["Matthew Osborne" <osbo1621@hotmail.com>]

Another reason many stations do not webcast, as was hinted to before, is 
because some big broadcast companies have company-wide bans on webcasting.  
When I asked a friend of mine who is an Entercom employee why they have such 
a ban in place, the response I got was that realaudio streaming has little 
to no effect on the station's ratings in ITS own home market, and that the 
Company did not want to "give away" its stations product to a company like 
broadcast.com or Microsoft (Windows Media Player) when they can turn around 
and make a profit off of it by running their spots right before the 
Realaudio player picks up the station's feed.  I by no means endorse this 
train of thought; I think it is a very shortsighted, greedy way of doing 
business.  But I thought you'd want to know some of the other reasons given 
for why so few radio stations webcast.

                                     Matt Osborne



>. So, my topic is: Why would you *not* put your station on the
>web? Especially AM stations that have so much trouble penetrating big
>office buildings in the downtowns of large cities (and FMs have trouble
>

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