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Re: How you can afford to work in radio
In a message dated 11/23/99 8:56:16 PM Eastern Standard Time, sven@lily.org
writes:
<< He might want to get in sales...at least they still haven't figured out a
way to make cyborg salesmen....yet. >>
actually, they have... take a rookie account executive, sit them in front of
a couple of training videos, then let them play with TapScan. the computer
designs the demographic marketing plan. all the young a/e needs to do is get
in the door to make the pitch. sales is not necessarily the human art it
used to be. it's still tough though, and i don't envy any of the people
currently doing what the best they can. there are some a/e's trained in the
"olde ways", of actually relying on a reasonable mixture of truth and b.s. to
set up, make, and close the deal. to them, i tip my hat. to the others, i
hope they'll watch and learn...
sign me: glad to be on this side of the speakers...
- -Chuck Igo