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Re: FCC (was: Re: clear channel buys amfm)
At 10:55 PM 10/12/99 -0400, Rob Landry wrote:
>
>
>On Tue, 12 Oct 1999 Dib9@aol.com wrote:
>
>> The Wal-Marting of America has eliminated many of the local small
>> businesses that have supported local radio stations. To survive today,
>> a station must get good ratings to get buys from national and regional
>> agencies that buy by the numbers.
>
>That argument could be made in Boston, but not in many smaller markets
>(e.g. Cape Cod) largely ignored by the big agencies.
>
Which actually makes it worse in the small markets...no numbers to sell, no
ads. Much of these effects of "Walmart-ization" were felt in the small
towns long before the larger cities.