Re: WDRC-FM playlist (Was Re: Wide-open FM reception in CT)

[mwaters@mail.wesleyan.edu (Martin J. Waters)]

>Steve Ordinetz wrote:
<snip>
>Someone mentioned only a matter of time before Chuck Berry appears on MOYL
>stations...this DOES leave a hole for an older-skewing oldies
>format..featuring primarily pre-British invasion oldies.  It might be a
>niche format that can generate enough revenue to pay for itself,
>particularly as part of a larger group...seems to be a lot more passion for
>this stuff than for 70s gold that isn't either classic rock or jammin'-type
>oldies.  Ditto for FM talk.

        It was me about Chuck Berry. But, my alleged humor aside, it's a
real question. IMO, there's an overload of music-of-your-life satellite
formats and it seems that in some markets there are too many of those
signals, mainly because a bunch of owners don't know what else to do with
their AM-in-a-box stations. So, I think there is space for a 50s rock/pop
oldies format, both locally done and satellite based. And I think you may
see the bird feed versions on AM. The audience for this stuff, remember,
grew up on AM, so AM doesn't have the same problem of not really existing
that it has for age groups much younger than that.

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