Re: Smooth Jazz

[Brian Vita <brian_vita@cssinc.com>]

I don't think that the AC vocals are Shirley's doing but rather mandated by 
management.  Before Shirley was PD Bill George had the job and they kept on 
him to keep it closer to AC.  I can only assume that she's getting the same 
pressure.

I never made the comment about the station playing "real jazz".  It 
wouldn't fly in any major market as a marketable format.  Smooth Jazz is 
entirely a different animal.

My complaint was that certain dayparts started to sound an awful lot like 
Magic and less like WSJT, WLVE, CD
101, etc.

Brian


At 01:44 PM 8/16/99 -0400, Bump Martin wrote:

> >Last week. Brian Vita wrote:
>
>In other markets NAC (smooth jazz) has done
> >well but if you listen to the
> >stations (by internet or in person) you don't get a constant feeding of
> >Madonna, Janet Jackson and Kenny G. once an hour.  Check out.......CD101 in
>NYC and you'll hear the
> >difference.
> > WLVE (Love 94) 93.9 FM. Miami/Ft Lauderdale began also broadcasting
> >on 94.5 FM (West Palm Beach) about a year ago. The success of this station,
> >one of the original stations to evolve from an AC to NAC/Jazz format...
>
>Funny....cuz I believe the PD of WSJZ was also the PD of both of those
>stations.... In Florida and NYC.
>
>The adding of familiar vocals is definitely a balancing act.
>
>Kenny G, Janet Jackson, Sade, etc....all help bring in new cumers.
>
>Once a station is established, it can concentrate more on Jazz, work on the
>TSL and blow off the AC crossover tunes.
>
>But the idea that "if the station played REAL jazz" it would be at the top
>of the ratings is a misnomer.

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