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Re: imus to land on wsjz
- Subject: Re: imus to land on wsjz
- From: Kevin Vahey <kvahey@megsinet.net>
- Date: Wed, 11 Aug 1999 07:01:52 -0400
Why throw Imus on a smooth jazz station that was making money? The answer is
in the numbers. Imus was 12th in the market this spring with a 3.0 share of
the 25-54 audience, the key demographic in this move. WSJZ's morning show
was 14th at 2.3.
DEAN JOHNSON
and the cost of Imus over an in house music based show???? This is a
classic case why I flunked bean counting....
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