Re: Imus gives his version....

[SteveOrdinetz <steveord@xtdl.com>]

At 08:41 AM 7/16/99 -0400, Mike Thomas wrote:
I find it interesting that
>two stations that target 18-34 are #1 and #2 in billing.  You have to start
>wondering if the 25-54 demo is as important as it used to be.
>


If indeed it ever really was.  It would seem to me that most peoples'
buying habits are pretty well in place by the time they're 40.  Granted,
there are lots and lots of boomers, but they've long since reached the age
where they've ceased to be into whatever is trendy this week.

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