FW: Traffic Reporting

["Larry A. Lovering" <lloverin@bbnplanet.com>]

- -----Original Message-----
From: Larry A. Lovering [mailto:lloverin@bbnplanet.com]
Sent: Friday, June 18, 1999 1:38 PM
To: Roger Kirk
Subject: RE: Traffic Reporting


Heard it on WBZ this morning, Jay McQuade confirming it with Delta
Airlines traffic between 5:00 and 5:23.

Supposedly, MassHighway can be reached by cell phone at *1.  What I
heard is that 93 south will be limited to one lane from 495 to 129, and
closed from 129 to 128 during this time.

You're right, it should be the lead story in morning drive and afternoon
drive.  But, I didn't hear about it on any other station.

Conspiracy theories aside, maybe it's a case of metro news vs. surburban
news.

- -Larry
lloverin@bbnplanet.com



> -----Original Message-----
> From: owner-boston-radio-interest@bostonradio.org
> [mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of Roger
> Kirk
> Sent: Friday, June 18, 1999 1:17 PM
> To: 'Boston-Radio-Interest'
> Subject: Traffic Reporting
>
>
> Two weeks ago, signs were posted on I93 & I495 stating:
> "I93 southbound will be closed at rte 495
> 10:00 pm 6/18 through 8:00 am 6/20
> Please find alternate routes"
>
> Last weekend, they were changed to read:
> "I93 southbound will be closed at rte 129
> 10:00 pm 6/18 through 8:00 am 6/20
> Please find alternate routes"
>
> (NB: Rte 93 south will be reduced to one lane from 495 to 129)
>
> SmartTraveler's Web Site had a pointed Warning at the top of
> every single traffic condition page - warning of this closure.
>
> Yet I only heard two mentions of this on Thursday morning -
> neither one by the traffic reporter.  Only one mention Thursday
> night - again not by the traffic reporter.  This morning, not one
> mention during my entire one-hour commute with 6 traffic reports.
>
> Three questions:
> 1.  Anybody hear how other stations handled this?
>
> 2.  Given that radio advertising requires REPETITION, REPETITION
> and REPETITION to get a message to sink in, wouldn't it be
> reasonable to assume that a closure of this magnitude would be
> more highly announced?
>
> 3. Or is this a way of insuring that a major traffic
> breakdown will occur
> providing a BIG lead story for what might otherwise be a dull news
> weekend?
>
> Roger Kirk
> rogerkirk@usa.net
>
>

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