Re: Back-to-back commercials

[Mike Thomas <nostatic@earthlink.net>]

Two reasons.  First off, a change in commercial will peak a listeners
interest--the listener would think the stopset was ending--thus allowing
for more attention during the :60 second time frame.  Also, it allows
the company to advertise two separate product lines within the same time
buy.  In the case of McDonalds, many times the first :30 second spot
will be a major chainwide promotion, while the second spotlights a
regional promotion, and spots can be mixed and matched easily.

Mike Thomas
WXLO & Mediabase 24/7

Roger Kirk wrote:

> I notice certain companies' commercials are two different
> :30-second spots run back-to-back as a :60  e.g. MacDonald's,
> Chrysler.  What is the purpose in this?  Other than driving
> listeners away?
>
> Roger Kirk
> rogerkirk@usa.net

------------------------------