Re: Yankee Network and Mutual

[Dan Strassberg <dan.strassberg@worldnet.att.net>]

At 09:02 PM 6/10/99 -0400, you wrote:
>
>More than a year later (9/16/36) Variety reported the following:
>"'Affiliates' are frequently such in name only.  Mutual has four basic
>stations and tacks on 'affiliates' as desired by the advertiser.  Some
>'affiliates' get several programs, while others receive only a singleton
>and may not be repeated after expiration.  Lure to tentative
>affiliation, however, is a strong one, since Mutual pays the station
>rate card less 30% (15% to the agency, 15% to Mutual sales recompense).
>Wire charges are absorbed by the station."
>
Fascinating! After several decades of primary affiliates (take what we want
you to or you lose the affiliation) and secondary affiliates (you have first
refusal on any non-compulsory programming that the primary affiliate in your
market turns down), the world of radio networks returned to Mutual's
original model. (I don't know if Mutual ever followed the
primary/secondary-affiliate model, but NBC and CBS--and probably ABC--sure
did.) In the world of radio, in particular, there never seems to be anything
completely new under the sun.

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Dan Strassberg (Note: Address is CASE SENSITIVE!)
ALL _LOWER_ CASE!!!--> dan.strassberg@worldnet.att.net
(617) 558-4205; Fax (617) 928-4205

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