Re: wcav bought by radio one

[Mike Thomas <nostatic@earthlink.net>]

All of Radio One's properties are some flavor of urban so it shouldn't be a
suprise.  The company is also primarily in major markets--D.C., Philadelphia,
and Detroit--so I'm sure they have bigger fish to fry than serving Brockton.
With the improvements, the station should do well in the areas you
mentioned--sound better than WILD--plus be on 24/7.  I figure they will go with
either a mainstream urban or urban AC format.  I tend to doubt they'll skew
younger because WJMN has that niche covered, and they have the better signal.  I
also think Radio One may be looking at other possible aquisitions in the
market.  There's not too much out there, but I wouldn't be suprised if they make
offers to WPLM or WXRV.

Mike Thomas
WXLO & Mediabase 24/7


Dan Strassberg wrote:

> I'm not sure if I've ever been to Brockton, but doesn't the city have
> substantial Black and Hispanic communities? Couldn't an urban format do well
> there based solely on the population in the COL? Even with the planned
> improvements, I rather doubt that WCAV will have a competitive signal in
> Boston, although being located south of the city, WCAV will probably do
> best, signal-wise, in the city's southern sections, that is, in Mattapan,
> Dorchester, and Roxbury. Such coverage would seem to give an urban format
> the best chance of any format the new owners could have picked.

------------------------------

End of boston-radio-interest-digest V3 #398
*******************************************