Re: lesser known pop hits

["Kevin Vahey" <kvahey@channel1.com>]

I have no doubt that such a format change would have a very quick word of
mouth.... I know it did when 1150 played urban last summer....right now WJIB
sounds too much like WXKS

from the Martian Hop to the Eggplant that ate Chicago, you can cover a lot
of ground...

Take it one step further...do a Top 40 countdown and start at 40 from say 35
years ago....people would get hooked.


- ----- Original Message -----
From: <Jibguy@aol.com>
To: <lawyer@world.std.com>; <bluesradio_99@yahoo.com>;
<boston-radio-interest@bostonradio.org>
Sent: Monday, May 17, 1999 12:20 AM
Subject: Re: lesser known pop hits


> In a message dated 5/16/99 10:58:09 PM EST, lawyer@world.std.com writes:
>
> <<  Bob mentioned that
>  if WJIB were to change format and adopt a format of playing rock & roll
> lesser
>  hits, it would jump a couple of points in the ratings.  But how can that
>  happen without promotion?
>   >>
>
> Ask Mega (1150).  Ask previous 1150 owners with Soul Oldies.
>  (Both scored about 1.0 without promotion;  both in first book).
>
> ---jibguy
>

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