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Re: WLLH Now In Spanish
- Subject: Re: WLLH Now In Spanish
- From: "Mark Laurence" <firstname.lastname@example.org>
- Date: Mon, 3 May 1999 14:29:37 -0400
Donna Halper wrote:
> Regarding either WLLH or Mega 1150, I'll be interested to see if either
> pulls any numbers. The Latino community is increasing, but Boston is
> certainly not an LA or a Miami in its numbers of Hispanic listeners.
> Still, a sizeable ethnic audience has been listening to Jam'n on FM. Based
> on my occasional listens to it (I'm glad I took Spanish in high school!),
> 1150 seems to be trying to do with AM what is allegedly impossible--
> attracting a younger audience over to AM by playing music. Does anybody
> think they will succeed?
So far they have a 1.1 12+, which isn't success, but the
demographics for WNFT are interesting:
49% of their audience is under 35.
0% of their audience is over 55.
Compare that to WBZ's demos:
9% of their audience is under 35.
62% of their audience is over 55.
None of this will actually pay many bills at WNFT, but it does show
some interesting possibilities for an AM station.