Re: radio: heed the red flags: public boredom abounds

["Tim Davisson" <timdav@bright.net>]

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> From: Tim Davisson <timdav@bright.net>
> To: David Merrill <dmerrill@exchange.com>
> Subject: radio: heed the red flags: public boredom abounds
> Date: Wednesday, April 14, 1999 8:10 PM
> 
> 
> 
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> > From: David Merrill <dmerrill@exchange.com>
> 
> > > >When people ask "Why are they not playing: 'list of
> > > >songs that were popular in the past'?", the stock answer
> > > >is "Research shows they don't 'test well'"
> 
> Many of us have commented on the boring, cookie-cutter 
> radio formats that have spread coast-to-coast.
> 
> Most stations sound alike, the liners are the same, most of
> the music is the same, other than the legal ID, the weather,
> and the commercials....you can hardly tell if a station's coming
> from Atlanta or Seattle or any other town. 
> 
> Well all debate the wisdom of research...and what works today
> and what doesn't. We all are guity of expressing our own "expert"
> opinions.
> 
> The bottom line is....most stations are not owned by "radio"
> companies. It literally is all about money (I've got no problem
> with earning all the $$$ I can).  
> 
> In order to become more and more profitable, stations/group owners
> have cut staff, increased voice tracking/automation/satellite
> programming/etc.
> ......cut the playlists to the best of the best of the best; cleaned up
> the imaging and streamlined format mechanics/etc.....
> 
> What's happened national cume audience is down, national
> average-quarter-hour
> is down even more....and radio as in industry is "narrowing" it's focus
to
> the
> point most of the stations sound sterile, lifeless, boring, little or no
> local
> "connectedness" with it's local audience.
> 
> Keep it up radio.....when ratings keep compacting/fragmenting, you'll see
> your revenues decline and your nightly dreams will become nightmares:
> Gotta love that heavy debt-service, huh guys?
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