Re: Birthday Games

[SteveOrdinetz <steveord@xtdl.com>]

At 02:58 AM 3/11/99 -0500, Mike Thomas wrote:
>
>
>I've noticed that Kiss is beginning to play more pop tracks
>recently--things like Will Smith, N'Synch, Backstreet Boys etc.--artists
>they were previously burying at night or avoiding altogether.  With the
>Kiss Concert just a few months away, the station is forced to play this
>stuff so the acts will appear at the event. It's possible that Kiss is
>gambling that the national popularity of some of these acts will eventually
>mean better ratings down the road, once the modern AC audience is lessened
>somewhat.



I never quite understood what Kiss was doing along this line anyway...these
are  all core artists on CHR these days, I can see steering away from the
hiphop and urban stuff and leaving that audience for Jam'n, but if you're
gonna be a CHR, ya gotta play the hits.  I realize that Mix is chipping
away at Kiss's audience, but it almost looks like they've taken their eye
off the ball and are simply reacting to Mix.

IMHO, Kiss is gonna have to do what WBCN did a few years ago and re-invent
themselves if they wanna continue to be a contender.

------------------------------