Re: WNRB wins Pats show from WEEI

[Mark Shneyder <bostonradio@yahoo.com>]

- ---Dan Strassberg <dan.strassberg@worldnet.att.net> wrote:
>
> At 03:58 PM 2/28/99 -0800, you wrote:

> 
> I think a WNRB sale is likely in the near future, but I'd put more
money on
> Unica being the buyer than I'd put on Disney. On the other hand,
isn't Unica
> likely to be the outfit behind the acquisition of WKOX? If so, and
if Unica
> is spending $14.5 million on 'KOX, maybe the wad appropriated for this
> market is used up. Remember that Mega got _two_ Boston market
stations for
> only $9 million.
> 

Radio Unica is expanding fast as it builds its national Spanish-language
net. Boston, Philly and Detroit are the only Top10 markets where it
doesn't yet own a signal. Last week it got into the Chicago market
by buying 1-on-1's WIDB AM 950 -- $16.8 million(1-on-1 bought it for
$9.8
million from PAR Holdings in December '97). This is the second
station 1-on-1 sold to Radio Unica -- they sold Miami WNMA-AM last year.
Starting today, the only way you can hear One-On-One in Chicago, its
homebase, is on a suburban WJKL-FM which One-On-One is leasing out
from 6am to 4pm(CST).

I'm sure WNRB-AM would fetch $10-$15 million at this point.

- -Mark
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