Re: WLLH:Home of Ameriacn Popular Standards

[Brian Vita <brian_vita@cssinc.com>]

At 11:36 PM 1/28/99 -0500, A. Joseph Ross wrote:
>Likewise, outside WQEW's market, another station in another market can
>probably validly use the same positioner.  Back in the days of WMEX Color
>Radio, other stations in other parts of the country also called themselves
>"Color Radio" (WPTR, for example).  Likewise, slogans such as "Music of
>Your Life", "Kiss", "Eagle", etc. are used around the country by stations
>that are not in the same market.
>
But aren't a lot of the positioners trademarked as a part of a prepackaged
format?  For example, when WOAZ was "The Oasis", it was a part of a
packaged format that included consulting on the music, the image, etc.  If
you went into other markets that used the same consultants (ie. Dallas) and
bought the "Oasis" package, you heard pretty much the same stuff.  Likewise
the same thing with the "KISS" and "River" formats.  This, of course,
differs from satellite programming as the station is originated locally.



Brian T. Vita, President
Cinema Service & Supply, Inc.
75 Walnut St.
Peabody, MA  01960-5626 USA

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Email: brian_vita@cssinc.com
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