More on commercial breaks.

["J.J." <jj@tiac.net>]

Here's one for you.   How bout running fewer commercials at a higher premium?
Instead of running, say 6 spots at $150 a pop, raise the rate to $300 ,
that way 3 spots would generate the same revenue.  Pity the poor client who
is the 6th spot in the long break,  how many actually hung around to hear
it?  Okay so I live in dream world.  But I feel a GOOD sales mgr. could
sell the merits of such a concept.  Just a thought.

J.J.

------------------------------

End of boston-radio-interest-digest V2 #291
*******************************************