Greed

[OnAir4U@aol.com]

In a message dated 1/20/99 0:14:04 AM EST, phredd@indy.net writes:

> Does that station capitalize by
>  selling certain spots that should be only ran during those bad weather
>  days?  I've seen some stations do just that.  And I won't comment as to
>  the particular stations individual levels of greed and desire to make just
>  one more buck.

In days of yore (whatever the hell yore is) I worked at WCCM in Lawrence, MA
and we had spots for a local hardware store, a regular advertiser, who
requested we run spots highlighting their fabulous bags o' ice melter and
ergonomic snow shovels. These were to be aired only durng snow storms.

Since radio is an immediate medium, is that greed on the part of the station
or smart targeting by the AE and advertiser?  

Dave Iseman
Cape Cod, MA
(978) 307-1765

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