Re: WPLM

[Brian Vita <brian_vita@cssinc.com>]

At 04:17 PM 1/3/99 -0800, Mark Shneyder wrote:
>---Dan Strassberg <dan.strassberg@worldnet.att.net> wrote:
>> Maybe WPLM's apparent inability to decide on its 
>> target listener demographics also extends to where 
>> the listeners live.
>
>Agreed, but also remember that this is at least the third or fourth
>time this particular station has repositioned itself since Jack
>Campbell passed away in December 1991.
>
>They flipped from the long-running big band sound to AC-like 'Old
>Songs by New Artists' in early 1992.
>Then came AC Variety 99.1 later that year. In June 1995, Smooth Jazz
>FM 99.1 arrived(later replaced by the
>Jazzy 99.1). 

They didn't have much choice but to switch from Smooth Jazz to Jazzy 99.1
as the Sony discontinued the satellite feed and they switched to the Jones
network.

Now, it's Easy 99.1. Hardly a sign of stability in the
>past 7 years,IMO. Kind of prompts a question : What's next for them?
>Sale?
Rumor has it that there were a number of offers but the owner's not interested.
Brian T. Vita, President
Cinema Service & Supply, Inc.
75 Walnut St.
Peabody, MA  01960-5626 USA

(800)231-8849 US & Canada/+1-978-538-7575 Elsewhere
Fax (800)329-2775 US & Canada/+1-978-538-7550 Elsewhere

Email: brian_vita@cssinc.com
www.cssinc.com

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