Re: WPLM

[Mark Shneyder <bostonradio@yahoo.com>]

- ---Dan Strassberg <dan.strassberg@worldnet.att.net> wrote:
> Maybe WPLM's apparent inability to decide on its 
> target listener demographics also extends to where 
> the listeners live.

Agreed, but also remember that this is at least the third or fourth
time this particular station has repositioned itself since Jack
Campbell passed away in December 1991.

They flipped from the long-running big band sound to AC-like 'Old
Songs by New Artists' in early 1992.
Then came AC Variety 99.1 later that year. In June 1995, Smooth Jazz
FM 99.1 arrived(later replaced by the
Jazzy 99.1). Now, it's Easy 99.1. Hardly a sign of stability in the
past 7 years,IMO. Kind of prompts a question : What's next for them?
Sale?

- -M
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