New Format, Audio Quality

[Larry Weil <kc1ih@mediaone.net>]

Hi WPLM Staff,

I welcome the new format, I have been a fan of adult standards for many
years.  I was a regular listener to Music America when it was on WGBH and
now on WPLM on Sat evenings, as well as WNEW and later WQEW, both of which
are now gone.

I think you will be successful as long as you promote this format for it's
musical qualities and not for the age of it's listeners.  Nothing will turn
off younger listeners who would otherwise enjoy this format faster than a
slogan that would imply that this is "memory music" or for old folks only.
I know many people in their 20's and up who listen to standards, but such a
slogan would quickly send them away in embarrassment.

However, one thing you do need to address is your audio quality.  For
starters, you have way too much audio compression, you need to turn the
compression level way down, or better yet, completely off.  I hope you can
bring in an expert to look at this situation, I'm sure this would help make
your station much more listenable.

I wish you much success with your station.

Larry Weil

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