Re: Albany, N.Y. gets more urban

["\"Mike Thomas\"" <nostatic@earthlink.net>]

The Jammin' oldies format is becoming popular because it's targeted to a mostly white
audience, which grew up with this music. I read somewhere that the Jammin Oldies station in
NYC is looking for an audience that is 55% white, 30% black and 15% Hispanic.  I don't think
you'll hear songs that were played on mostly urban stations at the time, since the majority of
the audience will not be familiar with those titles.

As far as rap music is concerned, it IS crossing to top 40.  Look how well WJMN does in Boston
and WQHT in New York.  These are Rhythmic CHR's, not urbans, and they are targeted to mostly
white audiences.  These stations get great numbers book after book.  This may not translate
into big revenues now, but in ten to fifteen years, when these 12-34's become 25 to 54's, this
music will be the "mainstream."

Mike Thomas
WXLO & Premiere Radio Networks

Shel wrote:

> I think the Jammin' Oldies format (and its clones) is doing so well because it's
> refreshing.  It resurrects the great sounds of the seventies, and in that decade, a ton of
> so-called "black" music crossed over ontothe "white" Top 40 charts.  Unlike rap music
> (music?) which became popular in the 1980s, which could never cross into traditional AC or
> CHR charts.

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