[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

RE: ALL NEW WMEX, WBZ, WKBW

This is a multi-part message in MIME format.

- ------=_NextPart_000_000F_01BE2D2F.DD412720
Content-Type: text/plain;
	charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable

Regarding the promo "One of America's two great radio stations," I =
remember reading somewhere that the actual words were "One of America's =
TOO great radio stations."
=20
See how that one word completely changes the meaning?

Of course, both phrases SOUND exactly the same, but somehow the TOO =
GREAT wording makes more sense, and IMHO makes it a more creative promo.
=20
=20
Glenn Spatola
Port Orchard, WA

- ------=_NextPart_000_000F_01BE2D2F.DD412720
Content-Type: text/html;
	charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE HTML PUBLIC "-//W3C//DTD W3 HTML//EN">
<HTML>
<HEAD>

<META content=3Dtext/html;charset=3Diso-8859-1 =
http-equiv=3DContent-Type><!DOCTYPE HTML PUBLIC "-//W3C//DTD W3 =
HTML//EN">
<META content=3D'"MSHTML 4.71.1712.3"' name=3DGENERATOR>
</HEAD>
<BODY bgColor=3D#ffffff>
<DIV><FONT size=3D2>Regarding the promo &quot;One of America's two great =
radio=20
stations,&quot; I remember reading somewhere that the actual words were=20
&quot;One of America's TOO great radio stations.&quot;</FONT></DIV>
<DIV><FONT size=3D2></FONT>&nbsp;</DIV>
<DIV><FONT color=3D#000000 size=3D2>See how that one word completely =
changes the=20
meaning?</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT size=3D2>Of course, both phrases SOUND exactly the same, but =
somehow=20
the TOO GREAT wording makes more sense, and IMHO makes it a more =
creative=20
promo.</FONT></DIV>
<DIV><FONT size=3D2></FONT>&nbsp;</DIV>
<DIV><FONT size=3D2></FONT>&nbsp;</DIV>
<DIV><FONT size=3D2>Glenn Spatola</FONT></DIV>
<DIV><FONT size=3D2>Port Orchard, WA</FONT></DIV></BODY></HTML>

- ------=_NextPart_000_000F_01BE2D2F.DD412720--

------------------------------