Re: The All New WMEX

["A. Joseph Ross" <lawyer@world.std.com>]

Donna Halper wrote:
 
> Lucky me, I just came upon a couple of segments of two Arnie Ginsburg shows
> from early 1961-- one has the "We're Gonna Rock Down to Mal's" commercial
> and the introduction of the Ginsburger!  

That sounds just like the stuff on Arnie's "Cruisin' 1961" album.

But the station is being called
> "The All New WMEX"-- okay, stations can call themselves 'new' for years, I
> suppose, but had WMEX recently changed format or added different jocks?  It
> was my impression that they went top 40 around 1959 (the Richmond Brothers
> bought the station in  the summer of1958), which would make me wonder why
> in February of 1961, they would still be calling themselves 'new'.  
I think, as others said, it was just variations on a slogan.  I think they
were still the "new" WMEX even in the early 70s.

I noticed, BTW, that WMEX 1150 never called itself the "new WMEX."  They
did use some other WMEX slogans, such as "WMEX Good Guys" and "WMEX
Tunedex."

Seems to me that I heard the "new" WMEX as far back as 1957, even though I
usually listened to WCOP.  I think that Arnie moved over to WMEX at least
as early as 1958.

- -- 
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 A. Joseph Ross, J.D.                                     617.367.0468
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