Re: WXKS AM city of license

[Jibguy@aol.com]

In a message dated 98-12-11 00:53:05 EST, lawyer@world.std.com writes:

>Didn't I hear that the reason for their keeping the WXKS calls on AM was so
>that they could market it in combo with Kiss-FM?  That probably means some
>of these ad agencies think they're buying ads on a station with the Kiss-FM
>format and demographics.
>
>

Not only market it, but with diary confusion, it would make EACH station
APPEAR to have a wider demographic berth.    Smart folks there, depending upon
the stupidity of diary-keepers.
- ----jibguy

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