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Will News/Information In Morning Drive Soon Vanish from Music Stations?
- Subject: Will News/Information In Morning Drive Soon Vanish from Music Stations?
- From: "Joseph Gallant" <notquite@hotmail.com>
- Date: Mon, 30 Nov 1998 10:54:12 PST
In the last couple of years, most music-formatted FM stations (here
and elsewhere) have gotten rid of newscasts in afternoon drive.
I wonder how long it will be before music-formatted FM stations begin
to eliminate news (and maybe even traffic reports) from morning drive?
By eliminating news from morning drive, big-market FM stations would
be able to save the $ 25,000 to $ 40,000 (aproximate) annual salary of
a newsperson, plus the cost of a wire service printer.
In addition, by eliminating news and traffic (and cutting back weather
to the "bare bones"), music-intensive stations might be able to add 7
to 9 minutes of music an hour in morning-drive.
I think the first music-intensive FM stations that will drop news (and
maybe traffic) in morning drive will be the "Magic"-type (similar to
Boston's WMJX) stations that claim "more music, less talk".
Joseph Gallant
<notquite@hotmail.com>
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