Music Box Radio

["Bill O'Neill" <billo@erols.com>]

For the purposes of 'equal time' on the subject of automation, there are
definite upsides, IMO.  It seems that there is more of a trend to sweeping
with less talk.  A good thing if you like music and have heard _every_
possible funny talk-up possible in seven to twelve seconds.  There are more
dayparts for AMers with  music representing your product versus leased time
(ex: WLLH can run their MOYL eves. and overnights versus 'alternative
ethnic' enjoyment. Good fdbk. around town about that.)  More consistency
with the ability to truly fine tune the mix, from a PD/MD perspective.  Live
assist is always an option for those dayparts when you need live presence
and can (dare I say it) trust the talent.

Bill O'Neill

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