Re: Bruce Bradley

["Ira Apple" <iapple@erols.com>]

I hesitated to take part in the Bruce Bradley thread of the last couple of
days but feel compelled to respond to some of the negative comments about
him.  Though I never got to know Bruce on an on-going basis I had a number
of conversations with him before and after meeting him in Philadelphia and
again at KMOX.

The Philadelphia meeting was during my attempt to woe him back to WBZ in
late 1978. For several reasons, he was not ready to make the change that
would eventually take place after I left the station. My mission was to
return Bruce to do all talk if I felt he could do it.  I found him to be
intelligent, extremely quick-witted, friendly, warm, opinionated, spiritual,
forthcoming, and gracious despite his admission that he was in a funk over
some family problems. By the end of a long day together, I was ready to go
higher than what was already a handsome offer to have him rejoin WBZ.

Bruce, like so many “personalities” we have either worked with or been, had
an edge to a lot of his quips. As for the complaints he may have brought up
about equipment, the stupid management decisions or the discomfort of
remotes, I think we need to review “The Air Personalities Code of Conduct”
that does not just excuse, but requires these activities in order to achieve
certification.

Whatever he may be doing now, I think his talent  would be welcomed by any
number of broadcasters today. I remember him as a gentleman and a thorough
professional.

Ira Apple

Subject: Re: Bruce Bradley


>I've been saddened all day after reading the posts regarding Bruce Bradley.
>He was always one of my mentors, and I was always one of his biggest fans.
>
>Although I'm sure what's been said about his persona is true, but I prefer
>to remember the Bruce Bradley I met one night at Paragon Park.
>
>I was a college student, thinking about getting into radio some day.
>I watched BB from outside the WBZ trailer for what seemed to be a short
>time, but in reality it was probably.  Sensing my obsession, he came out,
>greeted me, and invited me inside.  I watched him work for sometime.  I
>recall the small board he used.  All the carts were back at the studio.  He
>activated them by pressing a lever either up or down, for cart one or two.
>And he encouraged me to hang in there and pursue a career in radio.  And I
>did.
>
>BTW, anyone recall the last song Bruce Bradley played on his last  show on
>WBZ?
>
>Ed Cochran
>WFCC
>Cape Cod
>
>

------------------------------