WWLI/"Lite 105" (was: WWLT)

["Peter Q. George" <radiojunkie1@yahoo.com>]

     WPJB was sold early in 1985 from the Providence Journal-Bulletin
to Narragansett Broadcasting, with sister station WEAN (790).  At that
time, WPJB was running a soft-contemporary format...much like today's
WWLI.  What they did for the next few months was very interesting. 
They switched to a Top-40 format, to get rid of the old WPJB audience.
 Little did they realize that they created a monster.  The interim
format actually BEAT WPRO-FM !!! They DID NOT want that !  They were
committed to the upcoming "Lite 105" format.  So one morning in July,
1985 during Gary De Grade's (sp) morning show they had a phone-in
contest.......  

 "What is the OPPOSITE of being "ALIVE" ? "

     After numerous airhead answers from the audience, somebody got
the RIGHT answer.

 "DEAD ??"

     That was the last you heard of WPJB.  Immediately a somber voice
came on the air and said......

 "Ladies and gentleman..... WPJB is DEAD !!"  complete with a funeral
durge in the background. OVER AND OVER AND OVER AGAIN.  This message
would be the staple of the dying WPJB until 7:00 pm. Then we were
treated with "You Light Up My Life" for hours more with a teaser
talking about the "spotlights over Providence".  At midnight, the new
"Lite 105" (WWLI) hit the air. 
ZZZZZZZZZZZZZZZZZZZZzzzzzzzzzzzzzzzzz............. 

Providence radio has been sleepy ever since.

- -Pete




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Peter Q. George (K1XRB)
33 Stetson Street, Apt. 2
Whitman, Massachusetts 02382

radiojunkie1@yahoo.com
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