No Subject

Marc Lemay
- ----------
>From: Dan Strassberg <dan.strassberg@worldnet.att.net>
>To: "'A. Joseph Ross'"
<lawyer@world.std.com>,boston-radio-interest@bostonradio.org
>Subject: Re: UMass football
>Date: Tue, Oct 27, 1998, 8:32 AM
>

>At 12:57 AM 10/27/98 -0500, you wrote:
>>
>>I always thought it strange that WMUA has always had its own coverage of
>>UMass sports, separate from any commercial stations.  What I thought even
>>stranger was the large number of commercials -- oops, I mean "underwriting
>>announcements."  Just what are the rules that distinguish a commercial
>>from an underwriting announcement?  I couldn't discern any difference
>>between the announcements on WMUA and commercials.
>>
>My understanding is that underwriting announcements must not contain
>exhortations to buy a product or use a service. Other than that, I don't
>know whether there are any differences. I suspect that the FCC's intent
when
>it formulated the rule was that underwriting announcements would be
>short--probably no longer than :15, but I doubt whether that restriction is
>actually part of the rule. I've certainly heard some underwriting
>announcements that must have been :30, and I wouldn't be surprised if some
>are :60.
>
>-------------------------------
>Dan Strassberg (Note: Address is CASE SENSITIVE!)
>ALL _LOWER_ CASE!!!--> dan.strassberg@worldnet.att.net
>(617) 558-4205; Fax (617) 928-4205
>
>

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