"NEW!" (was Re: WKLB DXing)

["Me" <shel@big68.org>]

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>> Sven, my friend, in Radio today, they often change formats once every few
>> months, or at least they fire and hire people so fast that there's a
>> constant gust of wind around the studios. Therefore, nothing ever gets
>> old...every station could say "the NEW" W (or K) XXX!"
>>
>  Good point!! *laughs* :)
>
Years ago, the old (now gone) WMEX/1510 Boston called itself  "The
ever-newer WMEX".  It was in those days (honest) that THEY assigned jock
names.  So after hiring and firing two Dan Donovans, for example, they hired
a third, and named the third Dan Donovan.  Same applied for Melvin X.
Melvin, and probably even Johnny Dark (not the former WRKO's Johnny Dark).

Since hardly anyone on the air uses his or her real name anyway, it hardly
matters.

:) shel

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