Re: Boston Radio Watch 05-22-1998

[LJNF40D@prodigy.com (BUMP MARTIN)]

> Boy, that "Hot Talk" format at WRKO is really selling huh? A $1.7
million loss
> last year! 
> 
>           Station        Format          1997 Revenue    1996 Revenue+
    
> 
>  10. WRKO AM 680  Talk             $ 8,900,000       $10,600,000 (9)
CBS-p


And from what I understand...

To run an music format (i.e. country, jazz, AC, etc.) cost about $6
million per year.

I would think that running an AM talker would cost a tad more.  
(Poss. between $8-9 million?)  

Just womndering if there is *any* profit in the format for them.....

------------------------------