Re: Bye, bye WAAF on 1150; Hello "1150 The Touch"

[Jibguy <Jibguy@aol.com>]

In a message dated 98-05-13 10:01:10 EDT, michaelt@emtel.com writes:

<< I think that the Touch, if properly promoted,
 >could reach a 1 share, which would be the best 1150 has done in a long time.
 
 Considering their use of  a 24 /7 satellite format with minimal local
 talent and staff, would a 1 share allow this station to be profitable? 
  >>

Yes, if its co-owned by an FM; so that ratings wold be combined.   If that
1-share were on a station owned by non-group owner, then it would not.  Stand-
alone AM's, in order to get noticed by any agencies must rack up about a 3.0.
And if the stand-alone AM does that, then some languishing FM will take notice
and change to the AM station's format, then the AM would be wiped.    Can't
win,  (UNLESS you're doing it for fun & personal contentment, hobby, etc).

- ---jibguy

------------------------------