Re: WSRO

["Paul Hopfgarten" <Hopfgapr@sprynet.com>]

- -----Original Message-----
From: Dan Strassberg <dan.strassberg@worldnet.att.net>
To: FM radio 1 <FMradio1@aol.com>; boston-radio-interest@bostonradio.org
<boston-radio-interest@bostonradio.org>
Date: Wednesday, April 22, 1998 8:58 PM
Subject: Re: WSRO


>90. The fastest-growing age group in the U.S. today is centenarians--people
>over 100.

Wait a sec, that is misleading, though accurate.

For example, the Boston Hearld likes to call itself the "Fastest Growing"
Paper in Boston..

True, but misleading...

If the Globe goes from 600K to 800K (+200K), their circulation increased 33%
If the Hearld goes from 250K to 400K (+150K), their circulation increased
60%

The Globe has actually INCREASED the gap between the papers, but the RATE of
the Heralds' increase is higher.

I would summize that the 100+ age group will almost ALWAYS be the
fastest-growing population, percentage-wise.


Paul Hopfgarten
Resident Nit-Picker
Derry NH
;-)

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