CBS/ARS Divestment.

[SteveOrdinetz <steveord@xtdl.com>]

At 01:02 PM 4/3/98 -0500, NORIAC@mln.lib.ma.us wrote:
>
>The subject is, for those who missed it, whether CBS might sell-off the
> 850 frequency but NOT the WEEI call letters or programming.
>
>If CBS keeps WNFT-AM, I can forsee the folowing:
>
>(1) CBS keeping the WEEI call letters and programming, which would NOT be
> sold with 850.
>
>(2) WNFT is re-named WEEI.
>
>(3) Due to WNFT's signal area, one of CBS' Boston FM's (probably WZLX,
> as it's the lowest-rated of the FM stations CBS will get to keep) is
> re-named WEEI-FM.
>
>(4) 1150 and the FM (probably 100.7) would simulcast a sports format 24
> hours a day. If CBS keeps WVEI in Worcester, it would be heard there as
> well.
>

This whole scenario seems pretty unlikely to me.  1150 is such a worthless
signal, I don't know why they don't just turn in the license...the electric
bill for the transmitter must exceed even potential revenue for that
station.  Secondly, WZLX may be in the middle of the pack as far as
ratings, but if I'm not mistaken, their billings are quite high...and let's
face it, the bottom line is what counts (as it should be).

------------------------------