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RE: WNHC

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The questions is, where would you put more FM channels in the major
markets??? In New  markets??? In New York for example, every frequency
has a signal on it. (Including the Educational frequencies).
College students probably prefer FM, but ethnic groups, especially in
the urban areas are quite satisfied with an AM signal.
I don't think it will come to pass anyway. As you know money talks and
with the billions invested, by a few, it is highly unlikely they will
let their investment  become damped by a CB like service.

My two cents

Mike



		-----Original Message-----
		From:	mwaters@wesleyan.edu
[mailto:mwaters@wesleyan.edu]
		Sent:	Tuesday, March 17, 1998 8:02 AM
		To:	FM radio 1
		Cc:	boston-radio-interest@bostonradio.org
		Subject:	Re: WNHC

		>Mike Thomas wrote:
		>I see two problems with putting community/college
programming on AM.  First
		>off, many college kids do not consider AM to be "real
radio" to them since
		>most people in their age bracket are almost exclusively
FM users.  Secondly,
		>the highest listened to dayparts for college radio are
nights and overnights,
		>since most students are not in classes.  If the AM
signal isn't very close to
		>campus, few students would listen, and interest in
student-run radio could
		>drop off.

		        Good points. Lack of stereo (which, for
practical purposes,
		cannot/will not be remedied at the receiver end except
in some cars) is
		another problem. In the Yale case, however, and putting
aside my sarcasm,
		WNHC (which is not a stereo station now) puts plenty of
signal day and
		night over the downtown area that includes Yale and its
vicinity. Its
		antenna is very close by. One of the unusual features of
a college student
		community is that the demographic is highly concentrated
rather than living
		throughout a metro area. I think word of mouth (almost
everyone knows
		someone who works at the college radio station, etc.)
and promotion on
		campus will help, if  they do it right. Also, it may be
the first AM
		station the students have ever listened to, but they'll
find it if they
		want to listen to it. After all, they got into Yale. It
will be interesting
		to see if in five years this AM signal is pretty much
the same as college F
		m stations on other campuses as far as the Yale
community goes. Or not.


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