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Re: Full-service radio
- Subject: Re: Full-service radio
- From: LJNF40D@prodigy.com (BUMP MARTIN)
- Date: Sun, 20 Jul 1997 17:40:56, -0500
> I think a full-service station on FM (not proposed before) would fly
> especially in the suburban communities. Unlike these other doomsayers
> well jump off the ship now, folks) I say radio is still a powerful
> People in their cars in the middle of the day I am sure would like to
> news headlines as well as some good music. The thought that this
> is not true. Someone on the list offered this suggestion up a few
> and I think it is a smart idea.
Can you offer any situations/markets/stations where this is working
People DO want variety....but "variety" is now on the pre-set buttons on
If people in midday wanted a few headlines....they would hit the button
for WBZ or WBUR. ...when they want more music.....they'll go to the
music station of their choice.
The "full-service" has turned to "instant-service" and the variety is
now on the buttons on their radio.
The idea that people have *one* favorite station that gives them
everything they need is passe'....
I don't know of a music station that has succeeded in mixing headlines
in the middays. (With the possible exception of a noon update)