Re: ethnic radio

[Steve Sawyer <steve5@tiac.net>]

Donna Halper wrote:
> 
> Does anyone know the reasoning behind why Arbitron does not or won't rate
> ethnic (that is, foreign language--) stations?  I was told by a GM that he
> can't get ratings for his AM station no matter how well it does... I thought
> Arbitron rated you no matter what your format...

Donna,

I believe that one of the main reasons that ethnic stations are not 
rated is because Arbitron will not do a special rating for ethnic 
stations.  Someone has to pay for those things.  Also, it's entirely 
possible that if an ethnic station really had a substantial base of 
listeners in an area, such as Boston, they would show up in the 
established books anyway.  That is, if they truly had "listeners".

Seems to me a special rating among ethnic stations would be the best way 
to go, especially since most people around here speak English.

Steve S.
WINQ, 97.7 Q-FM Winchendon.

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