Re: AM radio is NOT dead!!

[SteveOrdinetz <steveord@xtdl.com>]

At 02:16 AM 6/13/97 -0400, Jibguy wrote:
>In a message dated 97-06-12 21:20:41 EDT, ssmyth@tiac.net (Sean P. Smyth)
>writes:
>
>> That is why I feel stations
>>like WESX and WJDA, who have strong local news content minimum once per
>>hour as well as in morning drive, do better than WXKS, which has no local
>>identity. People from miles away listen to either of the Asher stations,
>>because they like the way things are done.

>If you were to check the ratings,  you'ld find that consistently, 1430's
>numbers are slightly larger than 1230's and 1300's added together.
>  Remember, mediocrity wins in America.
>
>

I wouldn't say mediocrity wins....most people just can't tell the
difference.  To your average person, a satellite station with an experienced
announcer with a good voice and delivery sounds a lot better than some local
yokel with neither.

As far as this "great groundswell" of support for locally produced radio,
dream on.  Look at retail, everyone is all in favor of local merchants, and
bemoans it when another empty storefront appears on Main St, but of course
they themselves find it more convenient to go to the mall.

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End of boston-radio-interest-digest V1 #67
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