Re: AM radio is NOT dead!!

[Jibguy@aol.com]

In a message dated 97-06-12 21:20:41 EDT, ssmyth@tiac.net (Sean P. Smyth)
writes:

> That is why I feel stations
>like WESX and WJDA, who have strong local news content minimum once per
>hour as well as in morning drive, do better than WXKS, which has no local
>identity. People from miles away listen to either of the Asher stations,
>because they like the way things are done. Meanwhile, on 1430, there is no
>identity there at all. Check the ratings, and I would bet that WESX and
>WJDA do better running the same format 

If you were to check the ratings,  you'ld find that consistently, 1430's
numbers are slightly larger than 1230's and 1300's added together.
  Remember, mediocrity wins in America.

- ----jibguy

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