Re: formats that would work on AM

["Tony Simon" <bossmsx@hotmail.com>]

>Ah, yes....but don't forget that RKO General tried it with the remnants
>of KHJ in LA.  It was Car-Radio (or was it KaRadio?) for the last 
years-
>ish of it's life.....

Yes, but just because it didn't work at KHJ doesn't mean it won't work, 
if executed differently.  Besides, KHJ spent a little bit too much time 
with lifestyle reports and music, rather than getting to the heart of 
the matter--the traffic reports....An idea might be to use capsules of a 
certain length (a la CNN Headline News),, further divided by geographic 
areas within the capsule, NO music, or lifestyle reports, just traffic 
and things pertinent to traffic, like weather forecasts, period.  Okay, 
maybe the format is a little too much for a 24 hour operation, but some 
enterprising individual could buy both AM and PM drive time slots (maybe 
even a 'lunch hour' segment) on one of our beloved brokered stations, 
and actually put the station to use!!

- --Tony


- ---------------------------------------------------------
Get Your *Web-Based* Free Email at http://www.hotmail.com
- ---------------------------------------------------------

------------------------------