Re: Things you can do on AM

[Dan Strassberg <dan.strassberg@worldnet.att.net>]

At 10:43 PM 6/7/97 +0000, you wrote:

>It's nice to dream, but the public has voted on AM.
>Maybe some of these ideas would have worked 10 years ago, but AM has been
>irrelevant too long, and no one cares.
>
The reason ARS is screwing around with the WRKO format is because they are
trying for the younger demos. They are trying for the younger demos because
a large group of idiots in ad agencies and at national accounts have gotten
it into their heads that people over 54 are not susceptible to messages in
advertisements. What utter BS! This is an urban legend that has been
repeated so often that I guess millions of people just accept it as fact.
I've never seen any objective evidence that it is true, however. Moreover,
people in the 55+ age group have more disposable income than younger people.
In fact, the people who are incapable of receiving messages are not the
people in my age cohort but the jerks at large national companies and ad
agencies who make the decisions on deploying ad dollars.

My question: What company in its right mind would want to depend for its
revenues on the kind of morons WRKO is trying to attract with its numbskull
programming? What kind of products would such a company be selling? About
the only products that I can believe you could successfully advertise to
that audience are condoms. Condoms may be a big industry, but I can't
believe that condom sales represent more than 0.01% of the GDP. If you were
selling, say, cars, would you want to advertise them to an audience that has
been carefully screened to include only people in minimum-wage jobs?

- -------------------------------
Dan Strassberg (Note: Address is CASE SENSITIVE!)
ALL _LOWER_ CASE!!!--> dan.strassberg@worldnet.att.net
(617) 558-4205; Fax (617) 928-4205

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