Re: WFNX

[Steve Sawyer <steve5@tiac.net>]

Aaaah, that explains it.  I'm not sure that method is very accurate.  It 
is an alternative to Arbitron.  I don't think there's a ratings method 
that is very accurate right now.  Someone gave me a great scenario of an 
arbitron diary that kind of goes like this:

Person comes home from work, checks the mailbox and sees the Arbitron 
diary in it.  Looks at it for a minute and upon walking in the house 
promptly gives it to his 13 year old son, thinking "he listens to 
music... I don't have the time".  And so, the families' primary wage 
earner, he or she who has the spending power lets his or her son or 
daughter fill out a radio survey.  No wonder CHR and music formats 
usually do well as opposed to oldies or talk, etc (except in Boston, WBZ 
and 'RKO are killin' the competition on AM!!!)  Oldies usually pull from 
4 to 6 share, no more, no less.  More worrisome are the slew of small 
AM's that scratch a meager existance due to the fact that certainly no 
teenager would ever admit to listening to a hometown AM!! Not "cool" 
enough.  This theory lends crediblity to my contention that AM radio 
would still be a great entertaining medium and top 40 could have lived 
had programmers not been so terrified of FM and kept the programming.  
It wasn't mono AM, it was the PROGRAMMING.

Ok, I'll step off my soap box now.

Steve S.!

Food for thought.

------------------------------