Re: Legal IDs and the FCC

[Doug Bassett <dbassett@sover.net>]

At 01:29 PM 4-28-1997 -0400, Martin J. Waters wrote:

>        Then, of course, there's the all-inclusive ID. My favorite here at
>the moment is WRCH, New Britain-Hartford-Springfield-New Haven. They use
>that for a spoken ID. The jingle version is just New Britain-Hartford. The
>jingle company probably recommends against trying to sing four cities . . .

The longest ID I can think of around here (IDing only ONE station) is WYRY,
Hinsdale-Keene- Greenfield-Brattleboro (spoken); known the rest of the hour
as Y-105 (also spoken). One of the few area stations that doesn't use
jingles at all.

>        And the best part of it is that, IMHO, 98 percent of listeners
>don't care whether WROR says "Framingham" once an hour or how many cities
>WRCH lists. They don't notice it, don't know anything about it, and just
>plain don't care. They have no concept of legal IDs and all that. They
>listen to whatever station comes in loud and plays the songs they like,
>same as it's always been.

How true.

Doug Bassett
West Brattleboro, Vt.

------------------------------