Re: WEZE Retro

[Hopper <wlnhwbhg@lr.net>]

Lou wrote:
> 
> In 1977, Clark Schmidt came in with a 'sappier-than-BZ-FM' album rock sound
> referring to the station as "1260-1260" (a Mary Hartman spoof?), and
> "1260-EZ Street."  He had names like Ron Dwyer and Bill Smith doing air
> shifts.  It, too, was a decent sounding station with an interesting
> promotional campaign:  "Joni without the Baloni,"  "The Eagles without the
> Turkeys," etc.  That was the last thing they did before going to religious
> programming.
> 

If memory serves, (unless Clark started the the concept at WEZE) "joni
without the baloni", "Eagles without the turkeys" were key positioning
staetments for soft album rock WEEI-FM at 103.3, circa 1977-1978.
 
Hopper

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