Re: Letterman on WODS ?

[kvahey@attbi.com]

if memory serves me didn't CBS simulast the Tom Snyder
show in some markets? ( when he was on after Letterman )
> >Kevin Vahey wrote:
> >Its part of the promotion that CBS promised Dave
> >They figure nobody will turn off their TV to LISTEN to Dave so it is a win
> 
>     A win for the TV, but, as someone else suggested, a stupid human trick
> for radio, IMO, if it's dropped into the middle of a music format. But it
> looks like these megamedia corporations really don't care about radio --
> which is why car CD players are such a growth industry. OTOH, I always
> liked his top-10 list being played on radio the next morning, although I
> don't know if they're still releasing that, as I don't hear it locally.
> Good programming and good promotion for him.
> 
>     For WODS, all it will be is an invitation for the audience to listen to
> the competition. It's different than CBS putting 60 Minutes on radio --
> it's going on all-news/all-talk/talk-news stations.
> 
>    One of the issues here is that Letterman doesn't really fit into any of
> the talk radio formats that are out there. And, although I have no focus
> group research, my thought is that Letterman's audience wouldn't find him
> anyway if you put him on those formats because his audience isn't a talk
> radio audience, except maybe Love Lines. And vice versa -- the talk radio
> listeners wouldn't want to listen to it. Actually, all this reminds me that
> there is almost no comedy or really any non-musical entertainment to speak
> of anywhere in any of the talk formats on radio -- just disagreeable people
> saying nasty things and whining, 24/7.
> 
>