Format changes, flankers, and the state of the industry today

[fernworld@netzero.net]

For the smaller stations with a local market, the sales folks have a much smaller sales target list as well......Gone are the local banks, independent insurance agents, car dealers, butchers, bakers, independent hardware stores and on and on that were the lifeblood of these stations, and their local programming like sports.  Some executive in Hartford couldn't care less that the high school football in a place in Mass where they have a branch could have their games on the radio. Or that the local station had a news department. 

Locally, Gerard Moynihan stands tall with his continuing support for school sports and their student athletes. When he hands the reins of his business over, no telling if that will continue. 


---------- Original Message ----------
From: Kevin Vahey <kvahey@gmail.com>
To: Rob Landry <011010001@interpring.com>
Cc: bri <BRI@bostonradio.org>
Subject: Re: Format changes, flankers, and the state of the industry today
Date: Fri, 5 Nov 2021 08:55:18 -0400

Having been a long-time freelancer doing sports I am seeing the
cutbacks everywhere.

One of the biggest issues facing radio/TV is sales departments have no
clue how to sell to an older demographic.

CBS decided to bail out of local radio a few years ago and found a
willing sucker in Entercom (Audacy).


On Fri, Nov 5, 2021 at 7:45 AM Rob Landry <011010001@interpring.com> wrote:
>
>
>
> On Fri, 5 Nov 2021, Garrett Wollman wrote:
>
> > As I said the other day, I'm not listening to broadcast radio all that
> > much, and I'm watching TV even less, but I have noticed that the TV
> > advertising that I do see is dominated by the lowest of low-rent
> > advertisers.
>
> TV as we used to know it is moribund. TV programming is expensive to
> produce, and immediacy is less important for TV (except for live events
> like the recently concluded World Series) than it is for radio. YouTube
> and subscription streaming services are TV's future, I think.
>
> > (Killing off NBCSN at least helps Comcast deal with their long-standing
> > problem of "which of NBC's five different sports streaming sites will
> > have the coverage of event X", because there will soon only be four of
> > them.)
>
> Part of the problem is that Comcast, which is a delivery company, now owns
> the content it delivers. Very little good will come of that, I think.
>
>
>
> Rob

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